About us
You were born in the wrong generation. Let’s face it.
We live in a world filled with mass-produced, AI-generated content, doomscrolling, rampant mental health issues, soul-crushing office work, and all sorts of things that pull us from the natural world.
If you’ve ever wished you could’ve joined the first expedition to Greenland, sailed the seven seas in search of new land, or stood on top of a peak no one had conquered before, Reika is for you.
We’re an independent heritage brand, whose purpose is to Honor the great adventurers of the past.
Reika means To Wander in old norse. We're two Scandinavian blokes with a love of the outdoors, and with a fascination with the epic adventures that came before our time. The brave men and women who set sail towards strange lands, who conquered impossible peaks, and who risked their lives to do the impossible, just to see if it could be done.
The modern world, with its sterile big cities and artificial way of living, has always felt sort of… Not for us.
We’re guided by the words of George Mallory. When asked why he wanted to climb Mount Everest, he simply replied:
“Because it’s there.”